Here's why people saw the dress differently. The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The dress was a viral online phenomenon in 2015, centered on a photograph of a dress that people disagreed on whether it was blue and black or white and gold. Within a The dress' went viral 10 years ago and taught us the science of color How does a black and blue dress sometimes appear white and gold? The Brains Blog Roya News Blue black vs. white gold dress that split internet turns 10